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Make Mine Chocolate!
The Make Mine Chocolate! campaign (also known as MMC) is about changing the way we perceive and care for domestic rabbits.
MMC is about putting a stop to the constant stream of rabbits being given up to rescues or being dumped or abandoned when their owners no longer care for them. And MMC is about improving the education and understanding of these wonderful creatures.
In short, Make Mine Chocolate! is about improving rabbit welfare.