easyfundraising is a free and simple way for UK schools, charities, sports clubs, community groups and other good causes to raise money from everyday online shopping
Everytime you buy something online with our partner retailers, to say 'thank you' they'll give a donation to your chosen cause. It's that simple!
We work with all the big business retailers – Dell, PC World Business, Viking, Staples, euroffice, Premier Inn and Symantec to name just a few – which means whatever your business needs to buy, you can do it through easyfundraising and raise money at the same time. So if you or someone you know is responsible for business purchases, do it through easyfundraising and turn those big orders into big donations.
This week’s guest blog comes from Jayne Mills and Katie Hallfrom Exeter Leukaemia Fund about the importance of using social media in fundraising campaigns.
“Last summer we set ourselves the challenge of placing 100 new collection boxes around the South West. As an added twist we decided to concentrate the marketing for the challenge on social media.
To start out with, myself (Katie, Community Events Fundraiser) and Jayne (Marketing & Communications Officer) created a Facebook event linked to the charity’s Facebook page, so we’d have a page to document the progress of the challenge and a perma-link for all social media posts.
The next step was to launch the event on Twitter and Facebook, generate interest with the right people and then maintain that interest over the course of several weeks.
Homeless ELFs
We created a YouTube video of two “homeless” ELF boxes who appealed for new homes and used that to some success, it didn’t exactly go viral but it did give people who were supporting us a laugh and something to share with their followers.
Our biggest breakthrough was in getting people who had agreed to take on boxes to tweet or Facebook photos of them in their new homes, name them and even decorate them. The “elves” suddenly took on personalities, one that loved being at home with the cat, one that got tattooed and pierced and many more who liked being in shops and with businesses.
PR Exposure
We managed to get some really good exposure from the challenge including an article in a major local newspaper and the opportunity to speak & distribute boxes at the local Chamber of Commerce lunch. Contacts made through the twitter side of the campaign tended to be small, local businesses, many of whom have supported us since the challenge in other events: it’s great to know that social media really can work.
Valuable Contacts
The networks and support created will hopefully stay with the charity for many years to come. An example of this already in working would be Georgie Porgie Puddings who kindly took part in the Collection Box challenge (see pic) and have since sponsored our ‘Pudding Party’ event last October. This project certainly made us aware of the importance of Social Media as a marketing tool and we will continue to build on the relationships made from this project with a bit of gentle nurturing and TLC.”
Each month our friends at Viking donate £200 to one easyfundraising cause, to help it continue it’s valuable work. If you think your cause deserves to win this month, tell us why!
Our friends at Flying Flowers have kindly given us two beautiful bouquets to give away to celebrate Valentine’s Day. We’re sure you’ll agree they are simply perfect and all you have to do to be in with a chance of winning one for your true love (or yourself! is answer this simple question: (you’ll find the answer on the Flying Flowers website!)
Flying Flowers is the one stop gift shop for all occasions, with a variety of flowers and gifts designed to suit every taste. Prices start from as little as £9.97 and UK delivery is completely FREE!
Did you know that Viking have a whole section of their website dedicated to schools? It’s designed with schools in mind with a specially selected range of products and school specific promotions, from classpacks and exercise books to a wide range of arts and crafts materials.
And of course, when you shop with Viking via easyfundraising, you’ll be able to raise money for your school as well as saving money on the essential things every school needs – which is good news when you’ve got a budget to keep to.
Competition – win for your school!
Courtesy of Viking, we’re giving you the chance to a great prize to treat the pupils at your school. Enter our easy competition and you could win 5 fab piano mats and a table football too.
Thanks to everyone who entered – this yummy hamper was won by Wendy Ely who supports Sight Advice South Lakes.
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Love is in the air at easyfundraising HQ! We’ve got another wedding to look forward to (congrats to Phil and Claire) and Valentine’s Day is just around the corner. We asked our friends at Thorntons to help us share the love with easyfundraising members and they’ve given us a fab I Love Chocolate hamper to give away (thank you Thorntons!)
We work with all the big business retailers – Dell, PC World Business, Viking, Staples, euroffice, Premier Inn and Symantec to name just a few – which means whatever your business needs to buy, you can do it through easyfundraising and raise money at the same time. So if you or someone you know is responsible for business purchases, do it through easyfundraising and turn those big orders into big donations.
To start out with, myself (Katie, Community Events Fundraiser) and Jayne (Marketing & Communications Officer) created a 
Each month our friends at 
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Courtesy of 
they’ve given us a fab 