Ahead of this year’s much-anticipated Black Friday shopping extravaganza, here you’ll find all of the key information and dates to ensure you’re in the best place to grab a bargain…
What is Black Friday
For those unfamiliar with Black Friday’s history, the event’s origins can be traced all the way back to Philadelphia in 1951. At the time, the city was flooded with visitors to watch the Army and Navy football teams go head to head in their annual showdown. As the game was to be played on the Saturday after Thanksgiving, local retailers saw an opportunity and stocked up on giftable goods that flew off the shelves.
The influx of shoppers and sports fans caused absolute chaos for locals and workers alike. After over a decade of annual upheaval, the locals labelled the event, ‘Black Friday’. Each year, the event would grow in momentum, moving across the country before snowballing into the global phenomenon we see today.
Who is involved?
The event applies to pretty much every online and store-based retailer. Sellers are at a disadvantage if they do not offer some sort of promotion – which works out great for customers!
When is Black Friday 2021?
Traditionally, Black Friday would be exclusive to the Friday after Thanksgiving. This year, Black Friday falls on Friday 26 November.
Why isn’t Black Friday just a day anymore?
In recent years, retailers have tried to beat their competition by starting early. Most retailers do not go live until at least a week before the official date. However, it’s worth keeping your eyes peeled as some of the most eager retailers start as early as the end of October.
As more of us headed to the internet to do our shopping, a new event on the following Monday was founded. Enter Cyber Monday. If you miss Black Friday’s offerings, don’t worry! Many deals are still available for this event, so make sure to mark your calendars for Monday 29 November.
Give Back Friday
Because of the limited time period of Black Friday, shoppers are often left feeling guilty for their purchases. The fear of missing out, or FOMO for short, is very much real as some spend a little too much in search of the bargain of the year.
Fortunately at easyfundraising, we’ve come up with a concept called ‘Give Back Friday’. Whether it’s your everyday purchases or Black Friday bargains, we aim to help you feel better about the things that you buy.
By partnering with some of the biggest retailers, we’re able to augment your online shopping experience with free donations for your favourite causes – all without spending an extra penny! Last year we managed to raise a quarter of a million pounds in that week alone.
Buy better This Black Friday
If you think you’ll be shopping around this Black Friday and beyond, we’ve made a really easy guide on how to set up an account and start donating for free.