How to raise donations with Amazon

The way you raise donations with Amazon is different to raising with other easyfundraising retailers

You’ll raise money for your charity when you shop, but your donation will be handled by AmazonSmile instead of easyfundraising. Both you and your charity will need to register with AmazonSmile to raise donations this way.

Choose a cause to support then join for free

Start at easyfundraising

Visit AmazonSmile from easyfundraising and create an account. Search for the charity you want to support

Visit retailers and then shop online as normal

Visit AmazonSmile and shop

Shop and when you make a purchase, AmazonSmile will send your charity a free donation

Your cause receives free donations

Raise donations

You'll see your Amazon donations in your AmazonSmile account rather than your easyfundraising account

What's AmazonSmile?

AmazonSmile is a website operated by Amazon that lets customers enjoy the same wide selection of products, low prices, and convenient shopping features as on The difference is that when you shop on, Amazon will donate 0.5% of the net purchase price (excluding VAT, returns and shipping fees) to the eligible charitable organisation of your choice.

For more information on changes to Amazon donations, please visit our Help Centre.

AmazonSmile Logo

Frequently Asked Questions

Can I still raise money with other easyfundraising retailers?

Yes! Just use AmazonSmile to raise donations from your Amazon shopping and use easyfundraising for everything else. We partner with 4,000 other retailers which means your cause raises money every time you and your supporters buy online, whether you're booking a holiday, ordering your groceries, insuring your car or ordering a takeaway.

What if my charity isn't registered with AmazonSmile?

If the charity you want to support isn’t registered with AmazonSmile, send us a message at with your charity name and we’ll contact them and guide them through the registration process. If you represent your charity and would like to raise donations when your supporters shop with AmazonSmile, click here to register for a free AmazonSmile account.