Cookies policy
We are Easyfundraising Limited and we have a company number: 04764164 and our registered office at Harmony House, 34 High Street, Aldridge, Walsall, West Midlands WS9 8LZ (hereafter "we" or "Easyfundraising"). This Cookies Policy describes the way in which we use cookies on our website at www.easyfundraising.org.uk (the "Website").
This Cookies Policy applies to all users of the Website whether you are a visitor to the Website (a 'Visitor'), whether you have registered an account with the Website as a 'Supporter' (in which case these Website Terms form part of our Supporter Terms) or if you have registered an account as a 'Good Cause' (in which case these Website Terms form part of our Good Cause Terms). In this Cookies Policy we refer to Visitors, Supporters and Good Causes as 'you'.
Here at Easyfundraising we strive to make it as simple as possible for you to raise funds for your favourite good causes. To make this happen we have to use and place cookies to help us keep track of where we should send your valuable donations.
What are cookies?
Cookies are small files of data that are placed on your device when you visit our Website in order to perform a variety of functions in relation to your use of the Website.
How do we use cookies?
When you or any other supporter uses our site to go shopping at one of our retailer partners we earn a small commission from the retailer. We then pass on a Donation to the Good Cause identified by that Supporter. To earn this commission we place a cookie that identifies that the Supporter has come from Easyfundraising.
Other cookies we use
As well as using cookies to ensure you earn your donations, we use cookies if you used a referral link to make sure that the cause that made the referral earns their additional donations, and also record usage statistics. We do all of this to ensure whilst you are using Easyfundraising we give you the best possible experience.
Delete or block our cookies
If you want to delete or block our cookies you can do so using your browser's settings. Please note though without cookies we cannot track any of your donations. If you decide to block our cookies this may mean that many of the features of the Website will not work. Due to the way in which the Website and our fundraising services are provided we currently do not provide alternative ways for the service to be provided without cookies.
If you do not delete or block cookies you are deemed to consent to the relevant cookies being set on your device.
If you would like instructions on how to do this we recommend you look at the guides at AboutCookies.org
Request for more information
If you would like to know more about how we use cookies here at Easyfundraising please feel free to contact us.
Cookies we use
Below you will find a full list of cookies we use here at Easyfundraising to ensure you get the best experience using our site as possible
List of cookies used on easyfundraising.org.uk
Related to registration, sign in process and external systems
| Cookie Name | Cookie Length (seconds) | Description |
|---|---|---|
| userid | 259,200 | Helps us know who you are and where to send your donation to |
| loggedin | 2,592,000 | One of our checks to see if you are logged into our website. |
| easyfundraising_ext_id | 2,592,000 | Used for external systems to let them know who you are |
| easyfundraising_ext_ref | 2,592,000 | Used for external systems to help track when you visit a retailer so we can pass your donation to your cause |
| easyfundraising_ext_loggedin | 2,592,000 | Used for external systems as one of our checks to see if you are logged in |
| checkSupporter | 63,072,000 | One of our checks to see if you have logged in before |
| invite | 5,184,000 | Used to track your referral status |
| experimentNewSupporterReg | 31,557,600 | Used to keep track of which version of the registration journey you went through. |
| experimentSupRegMobile | 31,557,600 | Whether or not you're in the Supporter Registration Mobile Preferences experiment. |
| experimentCauseRegUri | 31,557,600 | Identifies whether or not you have been asked to set your cause page link during registration. |
General site usage
| Cookie Name | Cookie Length (seconds) | Description |
|---|---|---|
| notificationShadeIgnore | 2,592,000 | We set this cookie so we don't show you the notifications at the top of the page once you have interacted with it. |
| favouriteCid | 900 | When adding a favourite retailer whilst logged out of our system, this cookie stores the retailer until you have successfully logged in. |
| ef_referred_by_organisation | 1,314,000 | Set when being referred from another cause so we can assign correct referral donations. |
| Ef_referred_by_extra | 259,200 | Additional information about the referring cause. |
| Easyfundraising_urp | 2,592,000 | Used for adding to social sharing statics. |
| Ef_outbound[99999] | 10,800 | Our toolbar uses this data so we don't continually show the message popup on retailers, the 99999 figure changes in accordance with retailers. |
| Ef_delay[99999] | 1,800 | Our toolbar uses this data so we don't continually show the message popup on retailers, the 99999 figure changes in accordance with retailers. |
| last-tip | Session | Helps us keep track of which tips you’ve already seen |
| hideFavTooltip | 31,536,000 | Hides the favourite explanation popup that we show when you add a favourite for the first time. |
| not_show_tbar-camp | 2,419,200 | Helps us keep track of whether you’ve already seen the Donation Reminder promotion. |
Web analytics
| Cookie Name | Cookie Length (seconds) | Description |
|---|---|---|
| __utma | 63,072,000 | This cookie keeps track of the number of times a visitor has been to the site, when their first visit was, and when their last visit occurred. |
| __utmb | 1,800 | Holds timestamp of the exact moment in time when a visitor first visits the site |
| __utmc | Session (until browser is closed) | Holds timestamp of the exact moment in time when a visitor leaves the site |
| __utmv | 63,072,000 | Stores information used within Analytics to identify user as part of a custom segmentation. |
| __utmx | 63,072,000 | Stores data pertaining to which particular Website Optimizer test a user is part of. |
| __utmz | 15,768,000 | Keeps track of where the visitor came from, what search engine they used, what link was clicked on, what keyword they used, and where in the world they are when they accessed the website. |
| WRUID | 31,536,000 | Keep an anonymous track of the user so clicktale can do usage and usability reports. |
| WRIgnore | 600 | Used if clicktale doesn't want to record the users details. |
| VCID | 31,536,000 | Keeps an anonymous track of the user in order to aid improvements to the user experience. |
| Visual Website Optimizer | VWO helps easyfundraising improve the experience of parts of our website. Data on how visitors interact with our site is analysed to make informed decisions about how to optimise the experience for the benefit of visitors. It does not track your personal information. You can opt-out of VWO cookies. |