South Kensington, London
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The Everyman Campaign was set up by The Institute of Cancer Research to raise awareness of, and funds for, vital research into testicular and prostate cancer. Prostate cancer kills one man every hour in the UK and is the most common cancer in men with 32,000 new cases diagnosed each year. Testicular is the most common cancer in young men aged 15-45 but is now 99% curable if caught early enough, so awareness can literally save lives. The incidence of male cancer is rising rapidly yet we still don’t know why, and research into male cancer is severely under-funded. More money is desperately needed for vital research to improve the outlook for every man – and so cross out male cancer.
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