How does easyfundraising work? A guide for shoppers

Using easyfundraising is just about the simplest way to raise money for your good cause. If you’re wondering what it’s all about, read on…

What is easyfundraising?

easyfundraising is the UK’s biggest charity fundraising site. It’s simple to use, and it’s free.

How does easyfundraising work?

We turn your daily shopping into everyday magic!

easyfundraising partners with over 7,000 brands who will donate part of what you spend to a cause of your choice. It won’t cost you any extra. The cost is covered by the brand.

Brands pay us a commission because when you start your shop from the easyfundraising website or app, they can see we sent you to them. If you make a purchase, a commission is generated, and we turn that into a donation – magic!

How much has been raised so far?

Since 2005, good causes and charities across the UK have raised over £42 million with easyfundraising. You can see the very latest total on the home page of our website.

What sort of causes use easyfundraising?

We have thousands of causes fundraising successfully with us, including charities, schools and pre-schools, sports teams, scouts, brownies and guides, religious groups, youth groups, student volunteers, student fundraisers, and many more. All we ask is that our causes are not for profit.

Can I buy everything online that I would normally?

Yes! easyfundraising’s 7,000+ brands include big names such as John Lewis, M&S, Viking Direct, Expedia, Amazon, eBay, Compare the market home insurance, all the major supermarkets, holiday operators, insurance providers, plus a wide range of smaller and more niche online shops and stores.

What do I need to do to raise donations?

Firstly, register with us and tell us who you want to support. If your cause isn’t listed yet, you can either register it yourself or ask someone within your cause to do it. Then, next time you want to buy something online, log into easyfundraising first and click on the retailer you want to shop with. You’ll then be taken to their website where you can continue to make your purchase in the usual way.  But – crucially – because you visited easyfundraising first, your cause will get a donation.

What’s the catch?

No catch. Whatever you buy costs exactly the same as it would if you had visited the brand site directly. We don’t take any financial information from you as all your transactions are with the brand.  We won’t sell your information on and we won’t spam you. And it doesn’t cost you or your cause anything.

How much will I raise?

An average online shopper can easily raise over £100 a year with easyfundraising. The donation per purchase will generally be between 0.5% and 10%. Some brands – including insurance and broadband providers – will pay a set fee which can be in the £100s.

What if I forget to shop through easyfundraising?

Not a problem! We’ve designed two tools to help you remember:

  1. Install the Donation Reminder onto your desktop in just a couple of clicks – it will then automatically highlight retailers where a donation is available while you’re browsing.
  2. Download the easyfundraising app. You’ll be able to use the app whenever you shop from your mobile or tablet and know that you’ll never miss out on a donation.

How do the causes get the donations?

Every three months we tot up how much the supporters of each cause have raised and (providing it is over £15,) we will either transfer the funds to the cause’s bank account or pop a cheque in the post. If the amount raised is less than £15, we carry it forward to the next payment run.

And that’s easyfundraising in a nutshell!