Bella Freud

Since establishing her namesake label in 1990, Bella Freud has moved between the mediums of clothing design, interior design, perfume making, filmmaking and publishing – redefining what it means to be a designer. For Bella, design is about distilling an emotion into a single statement. Her iconic word jumpers reflect her intelligent yet playful approach, and demonstrate the personal narratives that run throughout her collections. Bella Freud has garnered a cult following for her quick wit and pop culture references, which are channelled into her iconic word jumpers. Expect favourites such as ‘1970’ and ‘Ginsberg is God’, all spun from the finest merino, whist soft t-shirts are crafted from organic collection. That same playful irreverence plays out in the designer's ready-to-wear and and homeware collections via white leg silhouttes suiting and unique table top collections.