Cefinn

Founded by Samantha Cameron in 2017, Cefinn (pronounced ‘Sefin’) is a London-based label creating chic, grown-up fashion for the multitasking woman. Every piece is designed to be smart, modern and feminine. Easy to wear and elegantly understated, it’s fashion you don’t have to overthink – step into it in the morning and you’re good to go 24/7, from a day in the office to a dinner date with friends.