DW Fitness

DW was established in 2009, when Dave Whelan bought 52 fitness clubs and attached retail stores from JJB Sports Plc, a company he had built up before selling in 2007. DW is a leading leisure and retail business which currently operates 90 retail stores around the UK stocking a wide range of authentic sports performance brands, as well as 76 leisure clubs providing extensive facilities for members including large gym floor and functional training areas, member cafes, swimming facilities and a wide range of group exercise classes.