Happiest Baby

Happiest Baby, Inc. is a pediatrician-led company dedicated to helping parents keep their children healthy and happy. Founded by Dr. Harvey Karp, the author of The Happiest Baby on the Block and creator of the 5 S's technique, Happiest Baby develops science based products, content, and services to help solve every day parenting challenges. Their SNOO Smart Sleeper is a responsive baby bassinet which uses womb-like rocking and shushing to soothe crying and boost sleep. SNOO is the only FDA De Novo approved infant sleep system that safely secures sleeping babies on the back. SNOO has received 34 awards in design, safety and innovation, is currently being used in over 160 hospitals and is a part of the Smithsonian's permanent collection.