Illamasqua

llamasqua embraces different like no other brand. With British creativity at their roots and self-expression in their hearts their mission is to inspire you to take pride in everything you are and all you aspire to become. Launched in 2008 by Julian Kynaston, Illamasqua is a British beauty brand that stands out from the crowd and supports individuality, personality and empowerment. Illamasqua products are designed to give you the tools, expertise and confidence to create limitless makeup looks, with rich pigments and textures it is formulated and packaged for you to get the best results with ease. Illamasqua are also proud to be cruelty-free. Their brushes are made from synthetic hair and none of our products have been or will be tested on animals. They are proud to be free of animal testing and only work with suppliers who have the same principles. Traditionally they are told that makeup is meant to be about making you pretty, as a way to fit in - Illamasqua think differently. They want you to use makeup to express yourself, to feel confident, to be whatever it is that you want to be. Expressing yourself could be as simple as a coat of mascara or as bold as rocking a green lipstick just because you can; whatever your makeup desires, Illamasqua lets you unleash your inner confidence.